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Thursday, October 22, 2026

Talking Rates: Sales Meeting – Part I

How Loan Officers Can Explain
the 2026 Mortgage Rate Surge

    

Recently, Lenders Compliance Group was asked to host a meeting for a mortgage lender's sales team. The meeting was attended by 450 loan officers from across the country. Jonathan Foxx, our Chairman and Managing Director, hosted the meeting. We recorded it and obtained the transcript. We did not charge a fee. The format was a question-and-answer session in which loan officers asked us how to explain the surge in interest rates to their borrowers. 

Jonathan covered many scenarios, from simple to complex, reflecting borrowers' familiarity with financial conditions. We placed considerable emphasis on ensuring that the LOs' responses would comply with regulatory guidelines regarding contact with the public. The meeting lasted an hour, after which many LOs sent us additional questions. 

We have scheduled another compliance-related meeting with this lender on a different topic. If you would like us to host a free meeting, we would be glad to discuss the topic and schedule it. 

Please email us HERE and tell us about your meeting topic!

For this article, we selected several questions that should interest our newsletter subscribers. We edited the transcript for clarity and length. Questions are emboldened. The questions are grouped from simple (Part I) to technical (Part II). 

This two-part article is separated into simple and technical scenarios, as follows: 

  • Part I: Simple Questions
  • Part II: Technical Questions  

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INITIAL OPENING COMMENT  

Mortgage rates have jumped sharply this fall, and borrowers are noticing. According to Freddie Mac, the average 30-year fixed rate reached 7.28% as of October 1, 2026. That is the highest level since November 2023, up from 7.03% a week earlier and 6.34% a year ago. 

For loan officers, this creates a communication challenge. A first-time buyer often needs a short, reassuring explanation. A borrower who follows the markets wants to understand how the pricing actually works. In this meeting, I will discuss how to respond to both types of borrowers with a possible script for each. 

SIMPLE QUESTIONS  

The Bond Market  

Question: How do I explain the bond market's impact on mortgage rates?  

Answer: I think there are essentially two ways to answer. The first is what I would call a "one-sentence version." You could say:  

"Mortgage rates follow the bond market, and right now investors are demanding higher returns to lend money long-term, so borrowing for a house costs more than it did a few months ago."