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Showing posts with label TILA Violations. Show all posts
Showing posts with label TILA Violations. Show all posts

Thursday, October 9, 2025

Financial Penalties for Advertising Violations

YOUR QUESTION 

We have been using a marketing company for our advertising. We relied on their compliance to make sure the advertisements met the guidelines. Unfortunately, a banking department just cited us for violations in our advertising. So, we fired the marketing company. Meanwhile, we're stuck. The banking department has asked for all our advertising going back three years!   

My partner hired a lawyer to handle our case. The lawyer reviewed the advertisements from the last three years and informed us that there are many violations in them. It is scary how much money we will need to pay in financial penalties. The lawyer says there could also be remuneration to the borrowers. We don't have the money for all of these violations. We just don't. We may have to close down the company. We're going to meet with the department next week to discuss the situation. 

I need some more guidance. I want to be more prepared for the meeting. I need to know what we're facing in penalties. We have been told that your firm conducts advertising reviews before their publication, so I hope you can enlighten me about what to expect. 

What are the financial and other penalties for violations of mortgage advertisements? 

COMPLIANCE SOLUTIONS 

Advertising & Marketing Compliance Reviews 

Advertising Tune-up 

Advertising Manual 

Please contact us to discuss these solutions!

ANSWER TO YOUR QUESTION 

I am sorry to learn of this happening. This situation is avoidable, yet many companies get caught up in the dragnet of defective advertisements. You can't farm out your liability to marketing companies. Many of them claim to have compliance staff, but in reality, their compliance is sparse, if it exists at all. And forget about the testimonials of their awesome success; for goodness sake, they are marketing companies – what kind of testimonials do you expect them to provide? 

Yes, we provide relatively inexpensive advertising and marketing campaign reviews. We've offered advertising compliance for twenty years. The advertising review is expeditious. We hold the final masters in our extranet, so that clients can access them at any time. Our staff works with the client to ensure the advertisements both meet their marketing goals and comply with regulatory mandates. Some clients have even retained us to review the compliance procedures of their marketing companies.

If you want assistance with advertising compliance, please contact me. Get your company into a reliable advertising compliance program. Forget the bells and whistles. Forget the marketing company route! 

If you are not an expert in advertising compliance, you need compliance support. 

A hefty violation could cost you the company! 

Here's what happens when your advertising compliance is not reliable.

 

Recently, a company was shuttered for alleged deceptive advertising. Its home office was located in California. It was licensed in 30 states and Puerto Rico. In that case, specifically, the mortgage lender allegedly used the names and logos of the VA and FHA in its advertisements, described loan products as part of a "distinctive program offered by the U.S. government," and instructed consumers to call the "VA Interest Rate Reduction Department" at a phone number belonging to the mortgage lender, thus implying that government agencies sent the mailings. The result of this matter was a consent order permanently banning the company from engaging in any mortgage lending activities, or from "otherwise participating in or receiving remuneration from mortgage lending, or assisting others in doing so." In addition, the company, while neither admitting nor denying the allegations, was required to pay a $1 million civil money penalty. 

Fortunately, many compliance departments have a very good understanding of the restrictions on advertising, which are meant to protect consumers from misleading practices and ensure fair access to credit. 

Here is a list of a few basic Acts and regulations. 

Some Acts and Regulations 

Truth in Lending Act (TILA) (Regulation Z) 

TILA requires clear and accurate disclosure of loan terms, including the annual percentage rate (APR), loan amount, loan term, and repayment terms, presented clearly and conspicuously. Certain "trigger terms" (for instance, specific interest rates or monthly payment amounts) require additional disclosures.

Monday, September 30, 2024

RESPA Violations: Inconsistent Enforcement

QUESTION 

I am the General Counsel and Compliance Officer of a mortgage lender in the Northeast. We originate retail and wholesale loans and are licensed in all states and territories. Recently, we had a multistate banking audit. The audit found that some of our Third-Party Originators (TPOs) had violated RESPA. 

After conducting a servicing quality control audit, we have decided to sue several TPOs for causing these RESPA violations. The problem we’re having is that RESPA does not address its enforcement consistently or comprehensively. It provides specific penalties in some sections but fails to mention remedies for violations in other sections. 

I want some guidance in navigating RESPA’s maze to determine where a private right of action is available and where it isn’t. In particular, I need some advice on how the TRID rule affected RESPA enforcement and private causes of action. 

COMPLIANCE SOLUTIONS 

Servicing Quality Control Audits 

Servicing Tune-up® 

Servicing Compliance 

ANSWER 

The Dodd-Frank Wall Street Reform (Dodd-Frank) and Consumer Protection Act (CPA) may have altered your scenario somewhat. Although courts generally have failed to examine this issue thoroughly, it is important to note that courts have given Chevron deference to the CFPB’s analysis of the topic. However, that approach may be about to change in light of Chevron's demise,[i] which I will discuss a bit below. 

If you’re using outside counsel for this litigation, be sure to retain a firm that has extensive experience in such matters. You can contact me here to discuss a referral. 

I will give you a brief overview with an emphasis on the TILA-RESPA Disclosure Integration Rule (TRID Rule). Let’s first talk history! 

RESPA PENALTIES 

The Real Estate Settlement Procedures Act (RESPA) contains penalty provisions for Section 6, which deals with mortgage servicing and escrow administration);[ii] Section 8, which prohibits kickbacks and unearned fees);[iii] Section 9, which deals with title companies;[iv] and the escrow statement requirements of Section 10.[v] 

RESPA does not include penalties for violations of other sections, such as Section 4 (HUD-1 Settlement Statements), Section 5 (Special Information Booklets and Good Faith Estimates), Section 10 (Limitations on Escrow Accounts), and Section 12 (Fees for Preparation of Truth-in-Lending or Settlement Statements). However, the absence of RESPA penalty provisions may no longer afford defendants the comfort it once did. 

RESPA’s HANDOFF TO TILA 

The TRID Rule, adopted in November 2013, and effective October 3, 2015, introduced another twist to RESPA enforcement. As just stated, RESPA does not provide private rights of action for violations of Sections 4 and 5, the sections regarding Good Faith Estimates and Settlement Statements. The TRID Rule extrapolated some of the RESPA Section 4 and 5 requirements that had previously appeared in Regulation X (implementing RESPA) over to Regulation Z (implementing TILA, the Truth in Lending Act). 

A HISTORY LESSON 

This transmogrification of RESPA Sections 4 and 5 had the effect of expanding RESPA liability by bringing those provisions into the purview of the TILA – and TILA provides for a private right of action. You might think of it as legal and regulatory prestidigitation! 

Now, there was considerable pushback to this switcheroo. One of the biggest gripes was that the TRID Rule would invite consumers to bring lawsuits seeking TILA remedies for RESPA violations. The upshot of this concern was to have the Consumer Financial Protection Bureau (CFPB or Bureau) specify which provisions of Regulation Z, as affected by the TRID Rule, relate to TILA requirements and which relate to RESPA requirements.[vi] 

The CFPB awkwardly responded in this way: 

“While the final regulations and official interpretations do not specify which provisions relate to TILA requirements and which relate to RESPA requirements, the section-by-section analysis of the final rule contains a detailed discussion of the statutory authority for each of the integrated disclosure provision.” 

And, having side-stepped a formal resolution, the 

“… detailed discussions of the statutory authority for each of the integrated disclosure provisions [in the section-by-section analysis] provide sufficient guidance for industry, consumers, and the courts regarding the liability issues raised by the commenters.” 

Obviously, this was hardly a satisfying response. Nevertheless, industry participants implemented the TRID Rule while still expressing considerable concern about the CFPB's choice to fit the changes into Regulation Z. The apprehension stemmed from the fact that TILA and Regulation Z impose substantial liability for disclosure violations, compared to the general lack of liability under RESPA and its implementing Regulation X. 

THE CFPB’S SOLOMONIC DECISION 

The CFPB chose to exclude most closed-end consumer credit transactions secured by real property, other than reverse mortgages, from the early disclosure requirements of Regulation Z[vii] and the standard closed-end disclosure requirements of Regulation Z.[viii] In place of those requirements, the CFPB’s TRID Rule created three sets of provisions for the partially-excluded loans: 

1.     Loan Estimate. 

2.     Closing Disclosure. 

3.     Special Information Booklet. 

This partial exclusion of TRID Rule transactions from certain Regulation Z provisions leaves the rest of Regulation Z in effect for those transactions, as previously applied.[ix]

Conversely, the CFPB fit the TRID changes into the RESPA regime by excluding the loans covered by the TRID Rule from five provisions of RESPA Regulation X: 

·       Special Information Booklet. Regulation X § 1024.6. For loans subject to the TRID Rule, Regulation Z § 1026.19(g) imposes the same Special Information Booklet requirement. 

·       Good Faith Estimate. Regulation X § 1024.7. For loans subject to the TRID Rule, Regulation Z § 1026.19(e) imposes the Loan Estimate requirement. 

·       HUD-1/1A Settlement Statement. Regulation X § 1024.8. For loans subject to the TRID Rule, Regulation Z § 1026.19(f) imposes the Closing Disclosure requirement. 

·       HUD-1/1A Administration. Regulation X § 1024.10, one day advance inspection of HUD-1/1A Settlement Statement, delivery, and recordkeeping requirements. For loans subject to the TRID Rule, Regulation Z §§ 1026.19(e) and (f) impose corresponding requirements for Loan Estimates and Closing Disclosures. 

·       Servicing Transfer Application Disclosure. Regulation X § 1024.33(a). For loans subject to the TRID Rule, Regulation Z § 1026.37(m)(6) requires a corresponding disclosure on page three of the Loan Estimate. 

In general, the TRID Rule leaves these provisions of Regulation X in place for the loans not subject to TRID, that is, reverse mortgages and the few federally related mortgage loans made by creditors not subject to Regulation Z (i.e., lenders who make five or fewer mortgage loans per calendar year secured by dwellings, unless they make more than one High Cost Mortgage  (HCM)). All of the other provisions of Regulation X remain in place for federally related mortgage loans, including those subject to the TRID Rule. 

GOOD LUCK WITH THAT! 

A careful consideration of the CFPB’s detailed discussion in its section-by-section analysis of the TRID Rule suggests that the agency’s response can be summarized as follows: 

Bona Fortuna in separating disclosure liability between TILA and RESPA! 

Take a deep breath and consider this off-the-cuff outline of the TRID disclosures in the context of the statutory framework for each disclosure item through the lens of the following cascade: 

1.     Any prior implementation of that requirement,

2.     The CFPB’s research into the effectiveness of that disclosure from both a consumer and industry perspective,

3.     The Bureau’s alteration (if applicable) of the statutory requirement or previous regulatory implementation of the requirement to respond to its research,

4.     The Bureau’s agency’s reasons for implementing that disclosure as part of TILA-RESPA disclosure integration, and

5.     The statutory support for including the final version of the disclosure. 

And that’s just for starters! 

In most cases, the ultimate statutory support rested on a specific requirement stated in TILA, RESPA, and/or the Dodd-Frank Act, bolstered by the regulatory flexibility offered in TILA § 105(a) (sometimes also § 105(f)), RESPA § 19(a), and Dodd-Frank Act §§ 1032(a) and 1405(b). 

The CFPB relied on regulatory flexibility given by these provisions because the agency found it necessary to reconcile differences between the RESPA and TILA statutes and between sometimes differing provisions within the TILA statute itself. The agency also found it appropriate to alter many of the statutory requirements (and even discard some) based on conclusions drawn from its research. Consequently, many resulting disclosure items are not derived solely from one statute or the other but from one or more statutory starting points and the broad rulemaking authority given to the CFPB by TILA, RESPA, and the Dodd-Frank Act. Obviously, unraveling the final result to separate a RESPA claim from a TILA claim can be a challenging task. 

So far, most courts have taken the CFPB at its word and relied on its analysis of the TRID Rule (and the 2013 RESPA and TILA Mortgage Servicing Rule) to determine whether a private right of action is available for a regulatory violation. But there has been litigation.[x] And now, after the U.S. Supreme Court’s overruling of the Chevron deference,[xi] I think we’re likely to see courts dive more deeply into this issue.

OBSERVATIONS

As suggested above, the U.S. Supreme Court’s overruling of Chevron deference may require courts to ignore the CFPB’s stated “intentions” and look more closely at the underlying statutory provisions.[xii] 

Conceivably, borrowers might add Dodd-Frank Act claims to their RESPA claims. That is, they might claim that violations of RESPA violate the Dodd-Frank Act. Section 1055 of the Dodd-Frank Act offers the possibility of substantially higher penalties than those specified by RESPA – ranging from $5,000 per day for any violation to $1 million per day for a “knowing violation” (adjusted annually to reflect inflation). Whether an enforcement agency must seek Dodd-Frank penalties or may be obtained by consumers in private actions is an open question courts may someday decide. 

Jonathan Foxx, Ph.D., MBA
Chairman & Managing Director 
Lenders Compliance Group


[i] Loper Bright Enterprises v. Raimondo, 144 S. Ct. 2244 (2024)

[ii] 12 USC §§ 2605(d) and 2614

[iii] 12 USC §§ 2607(d) and 2614

[iv] 12 USC §§ 2608(b) and 2614

[v] 12 USC §§ 2609(d)

[vi] Indeed, a rather convoluted view suggested that the CFPB should implement the TILA disclosure requirements in Regulation Z and the RESPA disclosure requirements in Regulation X in order to discourage litigation invoking TILA’s liability scheme for RESPA violations.

[vii] Regulation Z § 1026.19(a)

[viii] Regulation Z § 1026.18

[ix] For example, the Consumer Handbook on Adjustable Rate Mortgages (CHARM) Booklet and ARM Program Disclosure requirements of Regulation Z § 1026.19(b) continue to apply as they did prior to the TRID Rule.

[x] A recent decision by a federal district court in Texas illustrates this issue. Bassett v. PHH Mortgage, 2024 U.S. Dist. (S.D. Tex. June 27, 2024) (magistrate recommendation), approved and case dismissed by 2024 U.S. Dist. (July 16, 2024). Note: This litigation determined, in particular, that 12 U.S.C. §§ 2605(f) and 2614 do not create private causes of action, nor does RESPA provide private causes of action for violations of Regulation X §§ 1024.35 and 1024.39. As support, the court cited several other decisions within its district. The court acknowledged that Regulation X § 1024.41, “unlike the other RESPA provisions at issue…expressly provides for a private right of action.”

[xi] Op. cit. i

[xii] Op. cit. x

Thursday, December 14, 2023

Timeframe to Litigate in Right of Rescission

QUESTION 

In January, you answered a question about the three-year expiration on the Right of Rescission. The questioner said that they were being sued even after the expiration period had expired because, they claimed, there was a material violation of TILA, so the right to rescind should be allowed. 

As our company’s General Counsel and Compliance Officer, I was particularly interested in your answer because it explored several factually important aspects posed by the question. Your answer led to us improving our procedures relating to rescission reviews. 

I believe the right of rescission is not open forever to the consumer to file a suit to enforce rescission. But I can’t find any provision(s) in TILA that supports my view. I hope you will provide some guidance about the time of such litigation. 

Does TILA state a timeframe to initiate a lawsuit to enforce rescission? 

ANSWER 

The FAQ article you refer to is Right of Rescission after Three-Year Expiration, published on January 5, 2023. The question was: 

"May a borrower assert the right of rescission by way of recoupment even after the lapse of the three-year period, assuming a material TILA violation by the creditor, if the borrower did not previously assert that right?" 

My answer used, in part, a decision by a federal district court in California regarding how much time is allowed for filing a rescission action after TILA’s 3-year limitation period expires;[i] that is, when a borrower has exercised the right to cancel but hasn’t yet initiated litigation when the 3-year period expires. 

Your question asks, in effect, about when a cause of action for rescission arises. 

A consumer cannot wait indefinitely before filing a suit to enforce rescission. TILA does not answer how long the consumer may wait, so a court facing the issue will borrow the most closely analogous state or federal limitations period.

After that time period, a lender can at least be assured that the consumer cannot file a timely offensive court action. However, the consumer might be able to raise the fact of rescission as a defense to an action filed by the lender. TILA specifies that its rescission provisions do not affect a consumer’s right of rescission in recoupment under state law.[ii] 

A case, Shetty v Block, was recently decided by the U.S. Court of Appeals for the 9th Circuit, affirming a California federal district court decision.[iii] I think this decision offers some valuable insights in answer to your question. 

Here’s a brief outline. 

·       In December 2005, Zaharescu contacted New Haven Financial to inquire about a loan to purchase a home. 

·       New Haven offered her a loan for 50 percent of the purchase price. 

·       On December 29, 2005, New Haven sent Zaharescu loan documents, which she signed. She received only blank copies of the documents she signed. 

·       After signing, she received phone calls from New Haven requesting more documentation. Fearing that the New Haven loan would not close in time to purchase the property, Zaharescu obtained a loan from Liberty instead, which closed on January 20, 2006. 

·       On January 31, 2006. New Haven sent Zaharescu a check for $77,786 and a closing statement reflecting a closing date of January 27. 

·       When Zaharescu contacted New Haven to say she had received a loan from someone else and no longer needed the New Haven loan, she was told the loan could not be canceled and that she should use the money to make monthly payments on the loan. 

·       In February 2008, Zaharescu defaulted on the New Haven loan. 

·       On or about July 7, 2008, she sent a demand for rescission under TILA. 

·       New Haven provided a copy of the loan file, which showed altered documents and different terms from those Zaharescu had originally signed. 

·       On September 25, 2008, Zaharescu recorded a notice of rescission and mailed copies to New Haven. 

·       On July 18, 2021, nearly thirteen years later, Zaharescu sued for rescission under TILA, among other remedies. 

Ø  The district court dismissed the complaint as time-barred. 

Ø  The 9th Circuit affirmed. When a lender fails to act on a borrower’s notice of rescission, courts in the 9th Circuit look to state law to determine the statute of limitations for a borrower’s suit to enforce the rescission. The state statute of limitations for a breach of contract applied in this situation, which, in California, was 4 years. 

The statute of limitations for enforcement of rescission began to run at the latest 20 days after Zaharescu recorded her notice of rescission on September 25, 2008 – twenty (20) days because that was TILA’s deadline for the lender to return any money or property given to anyone in connection with the loan and take any action necessary to reflect the termination of the security interest. Note this occurred about 13 years before the filing of the complaint, well outside the 4-year statute of limitations. 

Lenders have argued that the rescission procedures are unfair and that allowing consumers to unilaterally rescind by sending notice empowers them to void security interests even when the consumer has received all required disclosures. But this argument ignores the fact that only valid notices result in rescission. 

As a practical matter, a lender may find itself caught between a rock and a hard place. 

When a court looks back at the receipt of a rescission notice, it can look at the documents, circumstances, testimony, and arguments, and decide whether the rescission notice was valid or invalid. In contrast, a lender must look forward. A lender often cannot know in advance whether the rescission notice is valid and cannot know for sure what a court might someday decide. 

When a lender receives a rescission notice, a lender wants to know its effect immediately. A lender must quickly (within 20 calendar days) decide how to respond. Sometimes, a lender can tell by looking at the documents that a mistake was made, and the consumer is correct – a material disclosure violation occurred, giving the consumer a right to rescind. Sometimes, a lender is almost certain it did everything correctly. Other times, the answer is unclear and won’t be clear until a court, maybe an appellate court, maybe even the Supreme Court, has reviewed it. 

Accordingly, a lender might prefer to operate under a default mode that assumes a notice of rescission is valid. As a practical matter, to ensure regulatory compliance, it may need to handle all rescission notices as valid. Heading straight to court offers no help; the likelihood of getting the issue resolved by a court within 20 calendar days is nil. 

Regulation Z[iv] sums it up: 

“Any security interest giving rise to the right of rescission becomes void when the consumer exercises the right of rescission. The security interest is automatically negated regardless of its status and whether or not it was recorded or perfected. Under § 1026.23(d)(2), however, the creditor must take any action necessary to reflect the fact that the security interest no longer exists.”[v] 

Jonathan Foxx, Ph.D., MBA
Chairman & Managing Director 
Lenders Compliance Group

[i] Plong v. Fisher, 2022 U.S. Dist., C.D. Cal. June 27, 2022

[ii] TILA § 125(i)(3)

[iii] Shetty v. Block, 2022 U.S. Dist. (C.D. Cal. Jan 27, 2022), aff’d, 2023 U.S. App. (9th Cir. Aug. 22, 2023)

[iv] Comment 23(d)(1)-1

[v] “Within 20 calendar days after receipt of a notice of rescission, the creditor shall return any money or property that has been given to anyone in connection with the transaction and shall take any action necessary to reflect the termination of the security interest.” § 1026.23(d)(2)

Thursday, July 6, 2023

Appraiser Selection and Independence

QUESTION 

We had a problem recently with one of our appraisers. Long story short, he had a criminal background that we did not know about. We found out about it when he got caught falsifying his evaluations by getting bribed by a loan officer. 

Both the appraiser and the loan officer were fired. As the one and only compliance manager in our company, it is up to me to revise our appraiser independence policy. I need to know how to select appraisers and how to manage our appraiser list. 

What criteria should I use to select appraisers? 

How do I manage the appraiser list? 

ANSWER 

Don't be too hard on yourself. You might have a decent appraiser independence policy; however, people who are set on committing crimes will tend to ignore your standards and do whatever they can to defeat your protective systems. 

This is why it is not sufficient just to have a good appraiser independence policy. You must monitor it and conduct risk assessments. We offer the AIR Tune-up to give you the feedback you need about Appraiser Independence Requirements. Contact us and we'll send you information about it. 

An institution's collateral valuation program should establish criteria to select, evaluate, and monitor the performance of appraisers and persons who perform evaluations. 

The criteria should ensure that: 

·     The person selected possesses the requisite education, expertise, and experience to complete the assignment competently; 

·     The institution periodically reviews the work performed by appraisers and persons providing evaluation services; 

·     The person selected is capable of rendering an unbiased opinion; and 

·     The person selected is independent and has no direct, indirect, or prospective interest, financial or otherwise, in the property or the transaction. 

The appraiser selected to perform an appraisal must hold the appropriate state certification or license at the time of the assignment. 

Importantly, persons who perform evaluations should possess the appropriate appraisal or collateral valuation education, expertise, and experience relevant to the type of property being valued. Such persons may include appraisers, real estate lending professionals, agricultural extension agents, or foresters.[i] 

An institution or its agent must directly select and engage appraisers. The only exception to this requirement is that the Agencies' appraisal regulations allow an institution to use an appraisal prepared for another financial services institution, provided certain conditions are met. 

An institution or its agents also should directly select and engage persons who perform evaluations. Independence is compromised when a borrower recommends an appraiser or a person to perform an evaluation. 

Independence is also compromised when loan production staff selects a person to perform an appraisal or evaluation for a specific transaction. For certain transactions, an institution also must comply with the provisions addressing valuation independence in Regulation Z (Truth in Lending Act).[ii] 

An institution's selection process should also ensure that a qualified, competent, and independent person is selected for a valuation assignment. An institution should maintain documentation to demonstrate that the appraiser or person performing an evaluation is competent, independent, and has the relevant experience and knowledge for the market, location, and type of real property being valued. 

Furthermore, the person who selects or oversees the selection of appraisers or persons providing evaluation services should be independent from the loan production area. 

Your institution should prohibit the use of borrower-ordered or borrower-provided appraisals, as this would violate the Agencies' appraisal regulations. However, a borrower can inform an institution that a current appraisal exists, and the institution may request it directly from the other financial services institution. 

With respect to managing the approved appraiser list, if an institution establishes an approved appraiser list for selecting an appraiser for a particular assignment, it should have appropriate procedures for the development and administration of the list. 

These procedures should include a process for qualifying an appraiser for initial placement on the list and periodic monitoring of the appraiser's performance and credentials to assess whether to retain the appraiser on the list. 

There should be periodic internal reviews of the approved appraiser list to confirm that appropriate procedures and controls exist to ensure independence in the list's development, administration, and maintenance. 

For residential transactions, loan production staff can use a revolving, pre-approved appraiser list, provided the development and maintenance of the list are not under their control. 

Jonathan Foxx, Ph.D., MBA
Chairman & Managing Director 
Lenders Compliance Group


[i] Although not required, an institution may use state certified or licensed appraisers to perform evaluations. Institutions should refer to USPAP Advisory Opinion 13 for guidance on appraisers performing evaluations of real property collateral

[ii] See 12 CFR § 1026.42

Thursday, April 20, 2023

Safe Harbor Protection to Avoid Steering Violations

QUESTION 

I am the CEO of a Midwest mortgage lender. We are being sued in a class action alleging that we violated the steering prohibitions. They're claiming that we can’t use the safe harbor protection. Our General Counsel and outside counsel are fighting back. 

However, I would like your review, and I especially want other companies to know about their potential vulnerability. Since your newsletter is hugely followed, I hope you will provide the safe harbor elements to your readers. 

What are the elements of the safe harbor to avoid steering violations? 

ANSWER 

Although originators know the anti-steering disclosure and anti-steering requirements, many do not realize that there is a legal safe harbor. A transaction does not violate the steering prohibition if the consumer is presented with loan options that meet the conditions regarding the presentation of loan options. This applies to each type of transaction in which the consumer expressed an interest. 

Let’s clarify what I mean by “each type of transaction” for purposes of the safe harbor. 

These three criteria relate to the meaning of each type of transaction:[i] 

1. A loan has an annual percentage rate that cannot increase after consummation; 

2. A loan has an annual percentage rate that may increase after consummation; or 

3. A loan is a reverse mortgage transaction. 

Now, concerning the presentation of loan options, there are three dispositive factors. 

I will outline the factors because they can be a bit complex. 

The transaction satisfies the safe harbor only if the loan originator presents loan options for each type of transaction in which the consumer expressed an interest and all of the following conditions are met:

 

1. The loan originator must obtain loan options from a significant number of creditors with which the originator regularly does business and, for each type of transaction in which the consumer expressed an interest, must present the consumer with the loan options that include:

 

a. The loan with the lowest interest rate;

 

b. The loan with the lowest interest rate without

                                           i. negative amortization,

                                          ii. a prepayment penalty,

                                         iii. interest-only payments,

                                         iv. a balloon payment in the first seven years of the life of the loan,

                                          v. a demand feature,

                                         vi. shared equity, or

                                        vii. shared appreciation; or

                                       viii. in the case of a reverse mortgage transaction,

A. a loan without a prepayment penalty, or

B. shared equity, or

C. shared appreciation; and

                                        ix. The loan with the lowest total dollar amount for origination points or fees and discounts points;

 

2. The loan originator must have a good faith belief that the options presented to the consumer are loans for which the consumer likely qualifies; and

 

3. For each type of transaction, if the originator presents more than three loans to the consumer, the originator must highlight the loans that satisfy the criteria specified in item 1 above.[ii]

 

Note: The loan originator can present fewer than three loans and satisfy the safe harbor conditions if the loan(s) presented to the consumer satisfy the criteria of the options set forth above in item 1 and the conditions in items 1 to 3 are otherwise met.[iii]

Jonathan Foxx, Ph.D., MBA 

Chairman & Managing Director
Lenders Compliance Group


[i] 75 FR 58,509, 58,534, codified in 12 CFR § 226.36(e)(2)

[ii] 75 FR 58,509, 58534, codified in 12 CFR § 226.36(e)(3)

[iii] 75 FR 58,509, 58534, codified in 12 CFR § 226.36(e)(4)


Thursday, February 16, 2023

Risqué Advertising

QUESTION

Our Compliance Manager was contacted by the state banking department over an advertisement that, to quote them, was in “poor taste” and was close to violating UDAAP issues. The advertisement may be a little risqué, but I can’t find anything in it that is really in “poor taste.” 

And, anyway, as the marketing manager, I was taught that UDAAP violations involve misleading the consumer in various ways. But “poor taste” was not on that list! Is the banking department now becoming an art critic? 

I want to know how an advertisement can wind up in “poor taste” in a way that we get in trouble for a UDAAP violation. 

What causes a banking department to complain about an advertisement with some risqué elements? 

ANSWER

You included an image of your advertisement. I believe the banking department was kind in saying it is in poor taste. 

Your advertisement is not merely risqué, which can be indelicate, insensitive, and even provocative, but also gross, indecent, salacious, and ribald. Your advertisement falls into the latter description. You should be grateful that the banking department only called and didn’t write you up. 

Maybe you need to revisit your advertising manual. Your manual should require that all advertising be true, honest, in good taste, and not misleading. Note the emphasis on “good taste.” 

Although you are the marketing manager, each staff member who plays a part in preparing advertising has the responsibility to see that all advertising conforms to your advertising policies and other standards. 

I will provide certain guidelines but do not take them as comprehensive. Most states and the federal government have adopted statutes or regulations prohibiting unfair or deceptive advertising. These often are called “unfair and deceptive acts and practices” (UDAP) or “unfair, deceptive and abusive acts and practices” (UDAAP) laws. 

There is much more to evaluating an advertisement for potential UDAAP violations than just focusing on misleading content or inappropriate images.   

Here’s a list of nine rules that should be outlined in your advertising manual and handed out to everyone in the advertising process flow. 

1. Advertising copy should not have a tendency or capacity to deceive, even if no one would be expected actually to rely on the statements made. The safest approach is to avoid any statement or information that might be perceived as stretching the truth. You do not want to mislead the public, and you do not want your customers or potential customers to think you are in any way trying to “pull a fast one.” 

2. You should review each statement in your advertising to be absolutely sure members of the public are not likely to be deceived by it. You should consider the advertising from the viewpoint of a trusting consumer who does not know much about your products and services. If your advertising is challenged in court by someone who claims it was misleading, the court might find the advertising unfair or deceptive even if it does not have the tendency or capacity to deceive everyone. In fact, it might be considered unfair or deceptive if it even has a tendency to deceive only a small portion (such as, say, 10 percent) of the public. 

3. If advertising is directed toward a particular group, you should carefully review the ad from the perspective of that group

4. You should ensure your advertising is not false or deceptive and should investigate and verify its accuracy. 

5. You should review the total impression given by the advertising. Even if everything in your advertising is true, the advertising might be considered deceptive if true statements are combined deceptively. 

6. Whenever advertising states a benefit, it should describe any conditions that must be satisfied to obtain the benefit. For example, advertising copy that mentions low initial payments for a graduated payment mortgage loan also should mention the higher payments in later years and any required subsidy. 

7. You should not rely on other language, such as fine print, to qualify a possibly misleading statement. Instead, you should delete the possibly misleading statement. 

8. Advertising should not fail to disclose a material fact. This is particularly true when a consumer is likely to assume something that is not correct. 

9. Advertising should avoid any statement that could be interpreted in more than one way. 

You must be able to substantiate any factual claim you make in your advertising. For example, if you state that your rates are competitive, you must be prepared to prove the statement is true by producing documents that compare your rates to the rates offered by your competitors during the period of time you claimed your rates were competitive.

Jonathan Foxx, Ph.D., MBA
Chairman & Managing Director 
Lenders Compliance Group